Positioning, messaging and content for GRC and RegTech companies that need buyers to understand the value before the first sales call.
The GRC marketing problem.
You've built something regulators take seriously. Your buyers haven't figured that out yet.
They land on your site, read a few lines, and still can't tell you apart from the last five tools they looked at. So the sales call starts from zero - every deal becomes a re-education.
That's not a sales problem. It's a positioning problem.
How we're different.
Most agencies spend the first month figuring out what GRC even means. We skip that part - we already know the regulators, the procurement process, and the language that actually gets a CISO to keep reading.
GRC companies aren't paying us to learn the category. They're paying us because we already get it - and can turn that into positioning, messaging and content that actually works.
No retainers. No media buying. Just project-based work that ships something real. Messaging that shortens the buying cycle. Copy that lets buyers understand - and buy - without a sales call.
Noted works across the GRC ecosystem - from the standards bodies that write the frameworks to the SaaS companies that operationalise them.
What we do.
Most marketing for GRC and RegTech sounds like marketing for anything else: holistic, robust, seamless, best-in-class. Compliance buyers are trained to ignore it.
They want plain English. They want evidence. They want to know that the person on the other end of the brief has actually read the regulation.
That's our job. We write the words and build the assets that turn a compliance buyer's attention into a sales conversation - with the CCOs, CROs and CISOs, and the procurement teams sitting behind them.
That's true whether buyers come through a sales team or a storefront. We align your narrative to how compliance buyers actually evaluate software - and how they buy it.
Project-based.
Not a retainer. Not media management.
Rather do it yourself? These are the frameworks. Same ones we use
Got Questions?
Here are the questions we get asked before people brief us.
Do you only work with SaaS companies?
How is GRC marketing different?
Why not hire a generalist agency?
What results can I expect?
What if we already have a marketing team?
Why project-based? Why not a retainer?
Do you work with early-stage companies or only established GRC vendors?
What stage of company benefits most?
Do we work directly with you, or is it handed off to a team?
How quickly can you start?
About us.
Noted is a marketing solutions partner built for GRC, RegTech and the Standards bodies behind them. Exclusively.
It was built by Brad, who’s spent years leading marketing and ecommerce for GRC and compliance organisations - SAI Global, Intertek, and Ansarada - not looking in from the sidelines.
The industry has a recurring issue: RegTech and GRC companies build brilliant, essential solutions, but their marketing fails to explain what it actually does or why it matters. Generalist agencies fall short because they cannot grasp the gravity of the category. They don’t know how compliance buyers think, and they never will.
Noted exists to fix this. No learning curves. No generic playbooks. Just an embedded operator who understands the complexity of your space - and knows how to build positioning that grows subscriptions, whether buyers come through a sales team or a storefront.
Book a 45-minute review. Bring what you're selling, who you're selling it to, and what's getting in the way. No deck. No discovery questionnaire. We'll tell you where your positioning is losing buyers — and whether we're the right fit to fix it.
Noted.